Should leads go to buyer's agents or listing agents?
Letter to the EditorBy Inman News, Friday, February 3, 2012.
Re: 'Listing syndication debate heats up' (Feb. 2)
The article quotes Phoenix real estate broker Jay Thompson, "Trust me, we get calls and emails -- seven days a week -- from people searching on this very site who think we are the listing agent for the property they are viewing. Every. Day."
There is the heart of this answer: Deception.
The buyer calls wanting the listing agent and gets a buyer's agent who can make (the buyer) think (the person he called) is the listing agent.
(It's) all for the buyer's best interest -- (that's the claim), but deception it is. And given the choice, would sellers decide that leads on their home go to someone who has not seen their home ... and really has more interest in selling buyer's agency than to sell their home?
This is the question to be answered. If sellers knew their property was being used to attract buyers for the interest of buyer's agents -- and not (specifically) for selling their property, many know that they would demand (agents who) put their interest first.
It is only a matter of time for sellers to catch on, and change will come to syndication and how buyer's agents negotiate and sell their services.
San Tan Valley, Ariz.
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