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Apr

23
2013

6 tips for international SEO and marketing

By Inman News, Tuesday, April 23, 2013.
<a href="http://www.shutterstock.com/pic.mhtml?id=63665521" target="_blank">World Wide Web</a> image via Shutterstock.

Imagine a wealthy Russian entrepreneur sitting down with her expensive laptop. She is looking to buy a vacation home in Florida. Which search engine does she start with?

If you answered "Google," "Yahoo" or "Bing," you're wrong. In Russia, the number one search engine is not one of the American leaders. It is Yandex, which is as Russian as Stolichnaya Vodka.  more...

Apr

22
2013

Real estate's untapped 'big data' reserves

By Inman News, Monday, April 22, 2013.
<a href="http://www.shutterstock.com/pic.mhtml?id=99418586" target="_blank">Mining</a> image via Shutterstock.

Target knows when I'll get pregnant. HP knows when I'm about to quit my job. Pandora knows what new music I'd like to hear.

Companies are mining data to predict what I'll do and when. As I'm sure you've heard, "big data" is kind of a thing. Yet we haven't seen much of this sort of data mining and predictive analysis happen in real estate. But we should, and soon.  more...

Apr

15
2013

Mar

22
2013

Great experiences trump all in pursuit of client loyalty

By Inman News, Friday, March 22, 2013.
Austin Allison

By AUSTIN ALLISON

Real estate has changed dramatically during the past decade. The stream of property information now available online -- largely through companies such as Trulia and Zillow -- has eliminated agents' monopoly on access to information and, in doing so, transferred power to every consumer with an Internet connection.  more...

Mar

19
2013

Help spread the word about green valuation issues

By Inman News, Tuesday, March 19, 2013.

Re: 'Help sellers get fair value for home's 'green' features' (Feb. 7, 2013)

Dear Editor:

Excellent article to help raise the awareness within the real estate industry to this very important issue of value for the new and emerging asset class of "green real estate."  more...

Insulted by agent ratings, certifications

By Inman News, Tuesday, March 19, 2013.

Re: 'NAR backing test of agent rating surveys' (March 12)

Dear Editor:

I find the attempts of NAR, Realtor.com or any other entity involved in rating the agents insulting. Similar with handing out certifications, charging for advertising and trying to compete with local Realtors as abusive and insulting.  more...

Mar

4
2013

Mar

1
2013

5 ways robots will change real estate

By Inman News, Friday, March 1, 2013.

Here come the machines. It may sound like science fiction, but it's not. Robots are about to be everywhere, including real estate. And with all due respect to my humble Roomba, this new crop of 'bots is going to change everything.  more...

Feb

21
2013

Taking it to the streets -- more on mobile

By Inman News, Thursday, February 21, 2013.
Joel Burslem

The first part of this post covered the strategic opportunities for brokers to reach out to mobile users. We talked about the types of mobile users, where they sit in the funnel, and gave some broad ideas for how and where to engage them.

This week, I want to get more tactical and offer tangible ways to focus your mobile efforts in three main areas: the mobile Web, native applications and mobile marketing.  more...

Feb

19
2013

Brokers must lead by example

By Inman News, Tuesday, February 19, 2013.
<a href="http://www.shutterstock.com/pic.mhtml?id=59320309" target="_blank">Movie theater marquee</a> image via Shutterstock.

In the early 1980s, my mother was in charge of the audience and ushers at the Starlight and Midland theaters in Kansas City.

The Starlight was a large, brick, outdoor amphitheater with columns covered in vines. It was so close to the zoo that, at dusk, you could hear monkeys laugh out loud through the thick humidity.  more...

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