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Program

Real Estate Connect New York City 2010, Jan 13, 2010 – Jan 15, 2010
Marriott Marquis Times Square, New York

Wednesday, January 13, 2010

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10:00 a.m. – 12:15 p.m.
Sponsored Intensives »

11:00 a.m. – 6:00 p.m.
Exhibit & Start-Up Alley Open

MAIN CONFERENCE PROGRAM:

2:45 p.m. – 3:00 p.m.
WELCOME ADDRESS
Living in the Now:  How Instant and Live is Changing Your World

3:00 p.m. – 3:20 p.m.
A Discussion with Craig Newmark
Pulling Back the Curtain on New York Real Estate and Sizing Up the Future of the Web

       [Click Here to Watch the Session Video]

3:20 p.m. – 3:30 p.m.
Download
Ten things happening on the New York tech scene you need to know about.

       [Click Here to Watch the Session Video]

3:30 p.m. – 3:45 p.m.
A Discussion with Eric Hippeau of The Huffington Post
The CEO of the Media Upstart that Became a Media Powerhouse Discusses the Future of the Web and How We Consume Media

      [Click Here to Watch the Session Video]

3:45 p.m. – 4:05 p.m.
Keynote Address: Capturing the Mobile, Local, Social Phenomenon

Dennis Crowley

 

Presented by: Dennis Crowley, Founder and CEO, Foursquare

       [Click Here to Watch the Session Video]

4:05 p.m. – 4:30 p.m.
Debate
Views, clicks, leads or social engagement? What matters and who in online real estate can actually deliver value? Two brokers and two online execs square off.

         [Click Here to Watch the Session Video]

4:30 p.m. – 5:00 p.m.
Panel
Market Gut-Check: Are we on the road to recovery, or just kidding ourselves? Leaders from Wall Street and MainStreet cut through the noise.

  • Carter Murdoch, SVP; Realtor/Builder Relationship Manager, Strategic Business Alliances, Bank of America, N.A.
  • Sean O'Toole, CEO, ForeclosureRadar.com
  • Greg Rand, Managing Partner, Better Homes and Gardens Real Estate Rand Realty
  • Nishu Sood, Research Analyst, Deutsch Bank Securities
  • Patrick Stone, Chairman, The Stone Group

         [Click Here to Watch the Session Video]

5:00 p.m. - 5:15 p.m.
Duet
Social media or social snake oil? Has the opportunity been oversold or understated?

  • Tom Ferry, Founder and CEO, TomFerry-yourcoach
  • Rob Hahn, Managing Partner, 7DS Associates 

          [Click Here to Watch the Session Video]


5:00 p.m. – 6:00 p.m.
Cocktails@Connect

 Sponsored by:  NYTimes logo Bank of America logo

 

 

 

Thursday, January 14, 2010

MAIN CONFERENCE PROGRAM:

8:30 a.m. – 9:00 a.m.
Boom, Bust and Innovation: What the New York Market Can Teach All of Us

         [Click Here to Watch the Session Video]   

9:00 a.m. - 9:15 a.m.
Technology, Media and Tech Trends You Need to Understand in 2010

  •  Sam Grobart, Assistant Technology Editor, The New York Times

         [Click Here to Watch the Session Video] FREE VIDEO!

9:15 a.m. - 9:25 a.m.
Download
Ten mobile apps you need to download NOW.

         [Click Here to Watch the Session Video]

9:25 a.m. – 9:50 a.m.
KEYNOTE ADDRESS: Building Real Estate Web Apps That Rock

Jason Fried

 

Presented by: Jason Fried, Co-Founder, 37Signals


         [Click Here to Watch the Session Video]   

9:50 a.m. – 10:00 a.m.
Brokerage Reboot Introduction
Four top brokers throw off the shackles to create a new company from scratch.

         [Click Here to Watch the Session Video]  

10:00 a.m. – 10:20 a.m.
Keynote Address: Consumer Empowerment
You ain't seen nothin' yet. How buyers and sellers will use the social Web and advanced data models to make real estate decisions.

Max Ventilla



Presented by: Max Ventilla, Zoo Director, Aardvark

 

         [Click Here to Watch the Session Video]  

10:20 a.m. - 10:40 a.m.
Start-Up Shoot-Out Part I: The Entrepreneurs
Six entrepreneurs make their pitch.  You vote via SMS for the company you like best.  The winner takes home a prize valued at $25,000. 

  • Phil Thomas DiGiulio, Co-Founde, Pegshot
  • Michael Barr, CEO, iPromote
  • Greg Robertson, Co-Founder, Cloud CMA
  • Tony Romeo, Founder, KWKLY Solutions
  • Doug Lazovick, Founder, DeedStreet
  • Joe Fernandez, Co-Founder, Klout
  • Ann Baldinucci, Founder, NabeWise Media

         [Click Here to Watch the Session Video]   

10:40 a.m. - 10:55 a.m.
How to Become a Local Media Titan
Outside.In the hyperlocal media company just landed an $8 millinion investment from CNN. Learn why - and what it means for you. 

         [Click Here to Watch the Session Video]    

10:55 a.m. - 11:10 a.m.
What are Google's Plans for Real Estate?
The search giant has made real estate listings much more prominent in recent months.  Is this just the beginning? 

         [Click Here to Watch the Session Video] FREE VIDEO!

11:10 a.m. - 11:30 a.m.
Start-Up Shoot-Out Part II:  The Investors
High-profile venture investors weigh-in on the start-ups.  What do they like?  What don't they like?  Will they invest?  

  • Simon Baker, CEO, Classified Adventures
  • Vanessa Fox, Entrepreneur-in-Resident of Ignition Partners, Contributing Editor at Search Engine Land, and Host of Office Hours 
  • Bradley Inman, Founder & Publisher, Inman New
  • Michael Yang, Venture Partner, Comcast Interactive Capital

         [Click Here to Watch the Session Video]    

11:30 a.m. - 12:00 p.m.
Panel
Data Smackdown: Do statistics still lie? Or will new analytics and new technologies save us?

         [Click Here to Watch the Session Video]    

12:30 p.m. – 1:30 p.m.
Face-Time
Sit down with those who you would normally never get to talk to.

12:00 p.m. – 6:00 p.m.
Exhibit Hall Open

1:00 p.m. – 2:00 p.m.
Sponsored Intensives »


INNOVATION TRACKS:

TRACK 1 - Foreclosure Market Strategies

Jonathan Miller

 

Moderated by: Jonathan Miller, President & CEO, Miller Samuel Inc.

 

2:00 p.m. - 2:45 p.m.
Short Sales for the Long-Term
Learn how to make short sales a profitable part of your business for years to come.

          [Click Here to Watch the Session Video]    

2:50 p.m. - 3:35 p.m.
Foreclosure App Shoot-Out
There are tons of Web sites promising you foreclosure success. Find the one that's right for you.

          [Click Here to Watch the Session Video]    

3:40 p.m. – 4:25 p.m.
Breaking into the REO Club
Lenders, servicers and brokers share tactics for getting your share of the REO inventory.

          [Click Here to Watch the Session Video]    


TRACK 2 - The Agent of the Future

Bernice Ross

 

Bernice Ross, CEO, RealEstateCoach.com and
Kris Berg, Co-owner and Designated Broker, San Diego Castles Realty

 

2:00 p.m. - 2:45 p.m.
Rethinking the Broker Value Proposition
How Brokers are innovating to meet the changing needs of sales associates.

          [Click Here to Watch the Session Video]

2:50 p.m. - 3:35 p.m.
How to Make Leads and Influence People
Learn the secrets to gathering an audience - and converting it into business.

          [Click Here to Watch the Session Video]

3:40 p.m. – 4:25 p.m.
Farming 2.0
You've stopped doing the old stuff, but what are you supposed to be doing now? Learn how to reinvent your marketing strategy.

  • Tom Ferry, Founder and CEO, TomFerry-yourcoach

          [Click Here to Watch the Session Video]

4:30 p.m. – 5:00 p.m.
Connect Case Study: How Two Agents Used Technology to Create Huge Businesses
Hear from two agents who are walking the technology and social media walk - and actually doing tons of business.

  • Sue Adler, Realtor/Partner, Keller Williams of Essex, Union & Morris Counties
  • Krisstina Wise, Broker, The Good Life Team

          [Click Here to Watch the Session Video]


TRACK 3 - The MLS

Sponsored by:

CRT logo

 

 

 

Michael Wurzer

 

Moderated by: Michael Wurzer, President & CEO, FBS Data Systems

 

2:00 p.m. - 2:45 p.m.
RPR Reverb: Should MLSs Love it or Fear it?
The outlines of the NAR's national property database project are becoming clearer, but many questions remain. Get the answers here.

          [Click Here to Watch the Session Video]

2:50 p.m. - 3:35 p.m.
Breaking Data Taboos for Fun and Profit
At Real Estate Connect 2009 San Francisco, a group of nerds built a powerful agent ratings app based on MLS data. It never saw the light of day. Was that a good thing?

          [Click Here to Watch the Session Video]

3:40 p.m. – 4:25 p.m.
For Those Who Think Big:  Charter an Alternate Strategy for Your MLS

          [Click Here to Watch the Session Video]

4:30 p.m. – 5:00 p.m.
Not if, But How To: Work Towards Best Practices for MLS Data Sharing
Numerous cases of data sharing have emerged in the past year. What can we learn that can make future cases more satisfying?

          [Click Here to Watch the Session Video]


TRACK 4 - Technology and Media

 Moderated by:  Dustin Luther, Social Media Strategy with 4realz Consulting

2:00 p.m. - 2:45 p.m.
Wordpress, the Category Killer
This open source platform is for much more than blogging. Learn how it's primed to replace the entire broker and agent Web site business - and how you can make it work for you.

          [Click Here to Watch the Session Video]

2:50 p.m. - 3:35 p.m.
Tweet This! The Business Case for Twitter
Everyone's tweeting, but is anyone benefiting? Learn how to use and measure this new media platform.

          [Click Here to Watch the Session Video]

3:40 p.m. – 4:25 p.m.
Leveraging the Wide Open Web to Create a Rich User Experience
Consumers are looking for more than a house; they are looking for a place to live.  Learn how to add the media that enables that decision to your Web site.  

          [Click Here to Watch the Session Video]

4:30 p.m. – 5:00 p.m.
The Hyperlocal Media Opportunity: The Big Players Are in, Where Are You?
From data to deep-diving blogs, people are connecting more than ever at the neighborhood level. Find out how you can.

          [Click Here to Watch the Session Video]

CONNECT LABS: (New!)

This is where you get to roll up your sleeves, mix it up and uncover insights with your fellow attendees. Each Connect Lab starts with a presentation by an expert "leader" aimed at giving you practical takeaways you can implement back at home. The second half of each Lab will focus on audience-generated discussion and debate facilitated by your leader. These sessions will deliver an intensive 90 minutes on the issue that matters most to you.

3:00 p.m. – 4:30 p.m.
LAB 1:
Building Brand and Influence Through Social Media
You can get 5,000 Twitter followers with no measurable benefit. You can blog until your fingers hurt with no readers. Learn how to get results, move beyond participation to engagement on the social Web, and measure your success.

3:00 p.m. – 4:30 p.m.
LAB 2:
Vendors Only: Selling Technology Solutions in Real Estate
You've got an application. A service. Something you think is killer. But you have no idea how to market and sell it. Learn how to price your product, message it, and get in front of the people who will buy it in this session led by one of the most battle-tested marketing and busdev executives in the business.

3:00 p.m. – 4:30 p.m.
LAB 3:
Video Production and Distribution
Discover exactly what it takes to make video work for your business. From equipment specs to making sure your video gets viewed, this session will give you everything you need to get started.

3:00 p.m. – 4:30 p.m.
LAB 4:
SEO Smackdown: How to Cut Through the B.S. and Get Results
If you've ever wasted money on SEO, been mystified by SEO, or wanted to improve your results, this lab will show you how to cut through the noise with practical tips, examples and candid discussion you won't get anywhere else.

  • Jim Marks, Founder & President, Virtual Results

3:00 p.m. – 4:30 p.m.
Advanced Wordpress Techniques
Wordpress is much more than a blog platform: It's a robust content management platform. If you're ready to enter the world of hacks, custom themes and SEO, this is where you begin.

Friday, January 15, 2010

MAIN CONFERENCE PROGRAM:

9:00 a.m. – 9:25 a.m.
Duet
The MLS thaw: What's the best way to break down the barriers to innovation?

         [Click Here to Watch the Session Video]   

9:25 a.m. – 9:40 a.m.
KEYNOTE ADDRESS: Using the Web to Drive Real World Action

Scott Heiferman



Presented by: Scott Heiferman, CEO, MeetUp

 

         [Click Here to Watch the Session Video]

9:40 a.m. – 10:15 a.m.
Brokerage Reboot Presentation
Our team of brokerage CEO's presents a blueprint for a new real estate company.

         [Click Here to Watch the Session Video]   

10:15 a.m. - 10:25 a.m.
Download
Ten things you need to become your own media channel.

  • Kelly Roark, VP, Interactive Sales and Development, FrontDoor.com/Scripps Networks

         [Click Here to Watch the Session Video]   

10:25 a.m. – 10:55 a.m.
RPR Reverb: Is the NAR's Property Database a Game Changer?

  • Marty Frame, President, Realtors Property Resource, LLC 
  • Dale Ross, CEO, Realtors Property Resource, LLC

         [Click Here to Watch the Session Video] FREE VIDEO!   

10:55 a.m. – 11:25 a.m.
Pitch Winner Announced

11:25 a.m. – 12:00 p.m.
What Have We Learned?
A Real Estate Town Hall.

12:00 p.m.
Program Ends

Featured Speakers

Nishu Sood
Nishu Sood
Research Analyst,
Deutsche Bank
Mark Josephson
Mark Josephson
CEO,
Outside.in
Michael Yang
Michael Yang
Comcast Interactive
Capital
Scott Heiferman
Scott Heiferman
CEO,
Meetup.com
Dennis Crowley
Dennis Crowley
Co-Founder,
Foursquare
Jason Fried
Jason Fried
President,
37 Signals
Max Ventilla
Max Ventilla
Zoo Director,
Aardvark
Lockhart Steele
Lockhart Steele
Founder & Publisher,
Curbed
Spencer Rascoff
Spencer Rascoff
COO,
Zillow.com
Craig Newmark
Craig Newmark
founder & csr,
craigslist.org
Tom Ferry
Tom Ferry
Founder & CEO,
TomFerry-yourcoach
Dottie Herman
Dottie Herman
President,
Prudential Douglas Elliman
John Reinhardt
John Reinhardt
President,
Fillmore Real Estate
Pete Flint
Pete Flint
CEO,
Trulia
Chris Pearson
Chris Pearson
Founder, Personified & DIYThemes
Thaddeus Wong
Thaddeus Wong
Co-Founder & CEO,
@properties
Rick Sharga
Rick Sharga
Senior VP,
RealtyTrac
Vanessa Fox
Vanessa Fox
Entrepreneur,
Ignition Partners