NAR - Please.. don't try and help. You're not helping! Please don't raise our fees. (but you will anyway) Regards, Phillip E. Jones, Broker/Owner Your Choice Real Estate, Inc. The Best Value in Real Estate! 151-18 College Drive Orange Park, FL 32065 Phone: (904) 298-2679 Ext 501 Toll Free (888) 490-0671 Ext 501 Fax: (866) 923-9990 www.ycre.net
This article was useless. so vague it had no meat. Thanks.
When I came out of the corporate world into real estate I had the opportunity to look at how this industry operates from the view of a shareholder, customer and business person. The fundamental principle of any business is to make a profit and generate positive cash flow. When buyers were buying, and property was selling (in a reasonable time frame) the 'traditional' model of being paid "solely on the success of the transaction" worked. However, before opening my own brokerage in 2005, when times were still very good here in Florida, I thought about the possibility of not having a closing for an extended period. How would I remain profitable? How would I sustain positive cash flow? These are fundamental business questions that must be answered. After all, I cannot go to congress and ask for a bailout (or can I?). I developed, and over time have refined, a business model that allows consumers to choose the services that are important to them. While at the same time, getting paid at time of service from both Buyers & Sellers. I am not a "Flat Fee Only" proponent, nor am I on the side of "Full Service" I offer both solutions and others in-between and follow the customers lead. The response has been tremendous. Customers love this ability to pick and choose what is important to them, sort of like what iTunes has done for the music industry. Why buy the entire CD for $10-$15 when you only want one song that you can buy for $1? if I want more songs later, I can always go back and buy them. The result of this business model is that every month I've been in business I've generated positive cash flow and we had a revenue increase of 27% in 2008. I'm making money, a profit and generating cash flow because of our "choice" model. Bottom line (which is all that should matter to a business person) is that this model works. I’ve been making plans to franchise our company and have trademarked the logo, brand and business process with the USPTO in preparation for franchising. I would be open to providing consulting and/or licensing privileges if anyone is interested. Good selling and thanks for reading this long post:-) Regards, Phillip E. Jones, Broker/Owner Your Choice Real Estate, Inc. The Best Value in Real Estate! 151-18 College Drive Orange Park, FL 32065 Phone: (904) 298-2679 Ext 501 Toll Free (888) 490-0671 Ext 501 Fax: (866) 923-9990 www.ycre.net