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Joined 03/13/2008

Paul Eastwood

President

Single Property Sites

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(303) 346-3037

I am the President and founder of Single Property Sites and the Blue Fire Group.

Single Property Sites (SPS) http://www.singlepropertysites.com is a listings marketing system that allows real estate professionals to enter listing data and automatically create an elegant website dedicated to a single property. SPS then automates the marketing of listings with a comprehensive service including widgets, syndications, auto-postings to craigslist, virtual tour, print flyers and more.

The Blue Fire Group provides a number of innovative web marketing tools for Real Estate including Non Stop Neighbors which is a tool that will help agents that Farm to build relationships in a neighborhood or community, see http://www.NonStopNeighbors.com. The Blue Fire Group is also the creators of My Buying Buddy.

My Comments

  • I also think that its time
    By Paul EastwoodJanuary 9, 2009 - 6:05pm

    I also think that its time for Listing Presentations to have more of a marketing focus and not be just a 'Sales Pitch' of 'me' and 'my brand'. Old style listing services are dead. Consumers want their listings promoted on the web and marketed using new web 2.0 social marketing mechanisms. Obviously this is problematic because its an unknown quantity for many agents who don't know how to take advantage of web, mobile etc and leverage these technologies to help market a listing. However, agents who use SPS are not faced with such issues and often see repeated levels of success because SPS takes care of this for them. Many of my Realtor clients report that "they never lose a listing" when they include (and quite often lead with) a single property site that is focused on the sellers home in their listing presentation. Focusing on your clients and "their needs" is marketing-101, yet it always amazes me how many traditional listing presentations instead focus on the Realtor or their own website, or office etc. SPS helps to flip that paradigm - to allow any agent to get back to a listing presentation that's all about putting the sellers home "Front and Center" in their marketing plan. If you haven't already done so - you should create an account at http://www.SinglePropertySites.com and use SPS for "free" for listings presentations.

  • SPS (SinglePropertySites)
    By Paul EastwoodJanuary 8, 2009 - 7:01pm

    SPS (SinglePropertySites) also includes the Walkscore service automatically - our Realtor clients love it! It adds more value to the service they give to sellers and buyers. Walkscore is automatically added to every listing site - nothing for the Agent to do. See it in action.. click 'See Whats Near' on the left menu of this demo site.. http://www.1122MainStreet.com Catch up with all the latest service news and enhancements on the SPS BLOG at: http://blog.singlepropertysites.com

  • Mark - fascinating that you
    By Paul EastwoodDecember 26, 2008 - 8:55pm

    Mark - fascinating that you write about this! When we launched Single Property Sites (SPS) in 2005, the very first piece we wrote to explain this new concept was exactly along these lines. Its actually been re-posted to my new BLOG - you can see it here.. http://blog.singlepropertysites.com/2007/08/the-power-of-one-niche-marketing-gets-teeth-in-real-estate/

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