Agents, can you keep a promise? 

Fingers crossed image via Shutterstock.

Do you believe a man or woman's word is their bond? I grew up believing that, but it seems to me we have moved a long way from that position. Broken promises, especially in seemingly small matters, are the rule not the exception, or so it seems.

In too many cases we are judged by the promises we make, more than our commitment to keep it. In a strange way, the person who keeps promises stands so above the crowd, that to become known as someone who keeps their word is a competitive advantage. I am not referring to contracts and legal matters, but to the day-to-day promises in normal business discourse.

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