'Unfriend' your real estate clients on Facebook 
Doing so can protect confidential data from misuse
By Bernice Ross, Monday, February 21, 2011.
Author's note: Please see my new comment in the comments section below, in which I explain that privacy decisions are always the client's call.
For the last several years, everyone has been pounding the drum, "You have to be on Facebook." While "friending" your clients on Facebook seems like a good idea, given some recent changes in Facebook policy it may be time to "unfriend" them instead.
There's no doubt that Facebook can be a powerful tool for building client connection. It can also be a great tool for creating groups and building an online presence in your local market area. Nevertheless, there are some serious problems you may not know about that can jeopardize how you're handling your personal and your clients' confidentiality.
First, if you post an ad for one of your listings on your profile page, you have violated the Facebook terms of use and can have your account canceled. You are only allowed to post information about your listings on fan pages, business pages and Facebook Marketplace.
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