Most traffic to third-party sites doesn't convert into sales  

Discouraged woman image via Shutterstock.

The major third-party websites such as Realtor.com, Trulia and Zillow like to promote how many "unique" visitors they have to their respective sites. For agents and brokers alike, the question is whether all this traffic is something that translates into closed transactions for their respective businesses.

I recently did a three-part series on listing syndication including a look at how some brokerages are addressing the syndication issue. After the first part of the series ran, I received a nice call from one of the people at Zillow. She shared that they had 35 million unique visitors the preceding month.

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