Headlines that get properties sold
Tap into emotional benefits to sell even the toughest listingBy Bernice Ross, Monday, August 6, 2012.
You have just taken a terrific listing, but there's a major problem -- it has the steepest driveway you have ever seen. How would you go about marketing this terrific house with a horrific driveway? Rather than trying to downplay the driveway, the secret is to turn it into a positive that will attract buyers.
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