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Home » News » Consumer

Are third-party sites worth your marketing spend? Premium Content

Rethink your syndication strategy

By Bernice Ross, Monday, June 11, 2012.

Inman News®

<a href="http://www.shutterstock.com/pic.mhtml?id=71641015" target=blank>Real estate listings network</a> image via Shutterstock.Real estate listings network image via Shutterstock.

An issue that is becoming increasingly more contentious is the role of third-party publisher (syndication) websites such as Realtor.com, Trulia and Zillow. Do these sites really serve the industry well or are they actually harming the consumer experience?

The answer depends upon who is answering the question.

more...

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Copyright 2012 RealEstateCoach.com

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

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