By Andrea V. Brambila, Tuesday, June 12, 2012. In its latest move to improve relations with real estate brokers, property search and valuation site Zillow today announced the beta launch of a program designed to provide greater visibility to listing agents, boost listing accuracy, and offer better lead management options.
The free, five-point program, called zPro for Brokers, will at first be available to only about 10 partner brokerages, which have yet to be chosen. In order to become a partner broker, brokerages will need to sign an agreement to feed listings directly to Zillow "to help us make sure that our listings are as accurate and complete as possible," said Bob Bemis, Zillow's vice president of industry relations. more...